Hartland Covered Bridge Market continues to grow

by | Aug 5, 2024

Event draws huge crowds on New Brunswick Day

Crowds, vendors, and food trucks converged on Hartland on Monday, Aug. 5, to celebrate all things New Brunswick. The community’s iconic covered bridge was closed to vehicle traffic so it could host the annual New Brunswick Day Covered Bridge Market. The event marks the end of the community’s annual Big Bridge Fest summer festival.

“I think we had more people this year than last,” said Doris Kennedy, one of the event’s key organizers. “We had 177 vendors plus more than 20 vendors offering food. Before, we had to reach out to people and ask if they wanted to be vendors. Now we have vendors contacting us, which is wonderful.”

The New Brunswick Day tradition began nine years ago when the provincial Department of Tourism asked the community to host the ‘official’ New Brunswick Day celebration.

“The first year we started with 66 vendors,” said Kennedy, adding that the event has steadily grown and has become a destination event in the province.

Hartland’s Covered Bridge was closed to vehicle traffic to host most of the 177 vendors who took part in the New Brunswick Day event. (Theresa Blackburn photo)

“We are at the stage now that we need to start applying for provincial funding to help us with this,” added Kennedy. Throughout the day, some of their 40 volunteers took postal codes from attendees to gauge where people were coming from.

“Once we get to 25 per cent of people coming from outside the 75 km range, we can apply for funding. We are steadily getting there,” added Kennedy.

Craig Young and his family own Watershed Fishing Apparel & Co. Their booth was consistently busy with customers, so it was all hands on deck.

Watershed Fishing Apparel & Co. had the entire family on hand to help with their New Brunswick Day market booth. From left, Craig, Tara, Hunter, Logan and Teghan Young were busy all day in Hartland. (Theresa Blackburn photo)
Some of the Watershed Fishing Apparel & Co. wares available in Hartland today. (Theresa Blackburn photo)

“It’s exciting to be here and see locals wearing our gear,” said Young, who had his entire family, including his son Hunter, who was visiting from Alberta, helping with the booth this year.

“I didn’t care what the weather was today because I was just excited to be here with my whole family.”

Vendor Julie Glencross from Fredericton sold an array of silver jewelry at her Glitteratzzi booth on the bridge. She’s been coming to the Covered Bridge Market for five years.

Julie Glencross of Fredericton did brisk business at her Glitteratzzi booth on the Hartland Covered Bridge. (Theresa Blackburn photo)

“I keep coming back for the people. Everyone is so friendly. I love the atmosphere, and the sales are always great. Now I have return customers each year.”

Alysa Smith is a caricature artist from South Carolina who grew up in Fredericton. She’s visiting for the summer and decided to bring her art to Hartland. She had a steady stream of customers most of the day.

Torey Phillips Collier of Woodstock gets her caricature done by South Carolina artist Alysa Smith at the Hartland Covered Bridge Market on New Brunswick Day. (Theresa Blackburn photo)

“I’ve been doing this for 10 years now, ” said Smith, “and in that time I think I’ve done about 40,000 (caricatures).”

Josée Colella and her husband Fred moved from Quebec to Upper Knoxford two years ago to start homesteading. Her business, La Farm, was doing brisk business with her homemade products and crafts.

Josée Colella from La Farm in Upper Knoxford was selling crafts and preserves made on her family homestead. (Theresa Blackburn photo)

“This (event) is great. We have a milking cow who had twins this winter, a large garden, and 100 chickens. We love it here. We have our crafts available at the Guardian (drug store) in Perth-Andover.”

Hundreds lined up at food trucks and outdoor kiosks to purchase tasty treats while musicians and dancers entertained the crowds.

The Northern Lights Dancers helped teach a few folks how to line dance at the New Brunswick Day events in Hartland on Aug. 5. (Theresa Blackburn photo)
With 177 vendors, including more than 20 food trucks and kiosks, attendees had a lot of variety to choose from at the New Brunswick Day Hartland Covered Bridge Market. (Theresa Blackburn photo)
The Hartland Fire Department had its ladder truck on display at the Hartland Covered Bridge Market on New Brunswick Day. (Theresa Blackburn photo)

N.B. ROAD CONDITIONS (click to view current)

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