N.B. sees tourist uptick as premier champions local adventures

by | Jun 26, 2025

Tourism heats up as Susan Holt highlights community pride and natural beauty on Meduxnekeag River

On Monday, June 23, New Brunswick Premier Susan Holt took time out of her busy schedule to join the Woodstock Paddling Club for a row on the Meduxnekeag River.

“You could just see the positive energy of the paddlers, and what a beautiful place to do it. Under the bridges, right in the heart of Woodstock. It’s really impressive what the community has built here so quickly,” said Holt.

The dragon boat festivals around New Brunswick have been one of the leading tourist attractions in the province, bringing people from out of town and out of province to see the decorated boats race.

Tourism visits and bookings in New Brunswick are higher than usual this year. Holt says she is thrilled that there are more bookings than usual this time of year.

Premier Holt greets Mark Porter before getting in the dragon boat. Mark and his wife Lisa are credited with bringing Dragon Boat racing to Woodstock. (Paige Morgan photo)

“We hope that that’s both New Brunswickers who are realizing how much there is to discover in their backyard, but also our neighbours in Nova Scotia, Quebec, Ontario and Maine and further afield in the U.S. and Canada, coming to realize how special New Brunswick is,” said Holt.

A leading reason for this increase is the anti-U.S. travel sentiment.

Premier Holt has fun as she leads the paddlers, keeping pace with the boat’s drum. (Paige Morgan photo)

Holt said she and her family will enjoy what New Brunswick offers during her free time.

“My kids love Bathurst, so we’ll be headed up to Yahal Beach. And getting out on the water somewhere and enjoying New Brunswick’s beautiful, beautiful nature,” said Holt.

Members of the Woodstock Paddling Club and Premier Holt are all smiles on the Meduxnekeag River. With the sun shining, it made for a perfect afternoon on the water. (Paige Morgan photo)

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